Sunday, February 28, 2010

Disease of Affluence – the healthcare and youth connection

There were days when heart disease and diabetes used to hit people in the 40+ age bracket.

Now, with the advent of the IT age in India, combined with disposable income and significant change in lifestyle, the 'diseases of affluence' strike early. From the 25+ age bracket in some cases.

Obesity, hypertension, heart-attacks at 30 send clear warning signals that 'all is not well' and rightly so.

With a young India, it is imperative to get a handle on things and go beyond stating the obvious (eating habits, lack of exercise, sedentary jobs, etc). This is where research steps in to connect the healthcare and youth segments - to assist firms in unearthing insights.

A healthy India helps create a health(ier) world!