Sunday, February 28, 2010

Disease of Affluence – the healthcare and youth connection

There were days when heart disease and diabetes used to hit people in the 40+ age bracket.

Now, with the advent of the IT age in India, combined with disposable income and significant change in lifestyle, the 'diseases of affluence' strike early. From the 25+ age bracket in some cases.

Obesity, hypertension, heart-attacks at 30 send clear warning signals that 'all is not well' and rightly so.

With a young India, it is imperative to get a handle on things and go beyond stating the obvious (eating habits, lack of exercise, sedentary jobs, etc). This is where research steps in to connect the healthcare and youth segments - to assist firms in unearthing insights.

A healthy India helps create a health(ier) world!

1 comment:

  1. Young people don't understand that good food habits will keep them healthy for long. Eating oily food, consuming liquor and aerated drinks in excess are some of the things people do without thinking about consequences.

    Younger people should be told about how our health is in our hands to large extent.