Sunday, September 26, 2010
Friday, June 25, 2010
Sampling in the ICE Age
Sunday, May 23, 2010
Monday, May 17, 2010
It’s admission season once again and colleges and universities across India are heavily advertising to attract quality students to their doors. Again, the courses heavily in demand are engineering and medicine. But what do the young people themselves feel about it? Are they satisfied with the current system in India?
In India, what has to be understood clearly is that the opted field of Education is not just a choice taken by the student, but by the whole family establishment. India still retains a close knit family structure, where the decision making authority is rested heavily with the elder in the family. Here there arises a situation where the student’s personal views take a backseat to what the family sees as the best option. And this best option is a result of alarming peer pressure, common in Indian society and most of the time; the student is not even consulted during this process. The options given might be just which college do you want to join and which course. The decision that the student must take up engineering is considered foregone and not even worth asking the student.
Says Priya(name changed), a 12th grade student from Trichy, who will take up engineering at a private college this year “There was never a talk at home regarding what I was going to do after school. Everyone at home expected me to join engineering and so I will”. When asked if she was interested in engineering she says “I’m a biology student and have no idea about it.” She is a budding guitar player and is part of a band. What is possible if this girl studies music and pursues what she is good at? We will probably never know.
Many people realise after their engineering or medicine, that this was not what they wanted to do. And a career change is not optional, but inevitable for such people. Vinoth(name changed), an entrepreneur in Pondicherry had the same dilemma. Unable to complete his engineering, simply because he never really liked it, he let go of it and now runs a successful BPO in his home town. “I always wanted to be a businessman. So, when I knew this wasn’t going to work out, I immediately started my business and I’m doing pretty well.”
But there are also rebels, meaning students who opt out of what the society forces upon them and do what they want to do. Gayathri(name changed), from a Private University in Tamil Nadu, studied chemical engineering for a year before she realised that she wanted to be a journalist. After two months of convincing her family, she now studies Mass Communication at the same University. This is what she says. “I knew what I wanted to do and I did not want to be caught up in doing what everyone else was doing for the sake of it. I had to struggle a bit to convince everyone but it was worth it”
Hence it is no surprise that Krea found that 97% of our Facebook respondents feel that our educational system should be improved. The respondents consisted of a sample of young Indians who form part of Krea’s Facebook page "I am like this ONLY". The poll reveals the general mood of the younger Indian generation.
What is notable here is that India still produces the world’s most brilliant workforce.
Imagine what we’d be like if we tweaked our educational system just a bit more!
Thursday, May 6, 2010
Press Release: 06 May 2010
For immediate release:
Market research technology and solutions provider Cint enters into a strategic alliance with Indian-research agency krea. With this synergy, krea shall represent and leverage the Cint Panel Exchange (CPX) to service Indian clients. Cint’s technology will be exclusively used to recruit new panels and increase the overall supply available to clients for sampling.
Krea shall work with clients and partners to build new panels, either through converting their existing customer databases into research access panels or by building panels from scratch in the Cint Panel Exchange (CPX). Representing an Indian panel size of 50,000, krea is aiming high and looking at garnering significant market share in nascent India.
Krea is the only firm in India providing advisory panel services on a BM3 framework – Build, Manage, Maintain and Monetize. Such research access panels can be used by partners for conducting research on their own customers whilst providing an opportunity to offer an in-depth -profiled panel for research.
Richard Thornton, Global Sales Director at Cint, commented: “We are extremely excited about this alliance and see krea as the ideal partner for Cint in India. Through the local expertise of Pravin Shekar and his team, Cint will be able to tap into this increasingly influential and emerging market. It is our goal, through krea, to support this growth and drive online research by bringing our innovative technology platform and solutions to Indian clients. The krea culture and philosophy fits in very nicely with our own and because of this we are delighted to make this announcement.”
kreator-in-chief Pravin Shekar commented: “There is a burning need to bring innovative solutions to the marketplace and the need for a collaborative approach. Krea’s objective is to redefine traditional modes of conducting research and utilize technology to its utmost potential. Online and mobile panels are the way to go as India is a growing market. India is at No.4 in the world’s top 20 for internet usage while Mobile tele-density has already crossed 50% of the total population*.
Cint is a very able partner constantly striving to bring in new technology solutions. With this partnership, krea is looking at leveraging on Cint’s technology base to build panels in the Healthcare, youth and mobile space.”
Krea is also aiming to lower the overall cost of doing research by using automated solutions like Cint’s unique intuitive sampling algorithm for managing tracking study fieldwork, Cint Automated Tracker (CAT). This is set to bring much needed transparency to the online research and sampling process.
Cint hosts the first online panel marketplace – Cint Panel Exchange (CPX) – offering access to multiple providers through a self-service interface. By partnering with companies worldwide Cint has built a network of over 500+ panels reaching 3 million individuals in 40 countries. Cint’s SaaS platform offers world firsts like Cint Automated Tracker, for saving time on managing trackers, and the Cint Direct Sample plug-in where through an API other platforms offer access to the CPX, giving their users instant access to online sample. Headquartered in Stockholm, Cint has offices in Europe, North America and Australia.
krea stands for 'energy/action' and creates India-specific online and offline panels; specializing in Healthcare, Youth and Mobile samples. krea works with partners to create Advisory panels, online communities and supports the entire research process: from design, panel management, fielding through to reporting.
krea's USP is in leveraging the online/mobile convergence and a mixed-mode approach to connect with the Hard-to-reach population.
krea is the Go-to place to connect with India.
krea is the Go-to place to connect with India.
For further details, contact:
For further details, contact:
Tuesday, March 30, 2010
The have-nots are deeply affected by poverty, which affects their ability to organize a protest. This group comprises the majority of Indian youth, with the haves numbering in the minority.
Both groups are exposed to mass media advertising and the have-nots are subjected to unsatisfiable cravings that lead to violence and crime. The haves indulge in self-destructive behavior that include taking drugs.
Youths are also frustrated that they are contributing economically to their country’s growth, but not given a say in the form this growth it should take; hence there is a feeling of unfulfilled political identities.
The Indian youth seem to want the best of both worlds; they want to see themselves as similar to their Western counterparts, but they also want to retain a certain ‘Indianness’.
Thursday, March 11, 2010
Educated youth are harbingers of the new era of democratic values and torchbearers of a developed nation
A World Values Survey conducted by the World bank recently showed that the proportion of people aged 18–24 who identified themselves as "very" or "rather" interested in politics was around 50%, an increase of 15% since 1990.
Youth indirectly means freshness and Youth in Politics gives a fresh start to Politics and this freshness has already been felt in the Indian politics by the vibrant youth such as Rahul Gandhi, Priyanka Vadra, Milind Deora, Jyotiraditya Scindia, Agatha Sangma and Sachin Pilot. Three cheers to Indian Youth.!!!
Let’s make the world a better place to live in.
Sunday, February 28, 2010
Now, with the advent of the IT age in India, combined with disposable income and significant change in lifestyle, the 'diseases of affluence' strike early. From the 25+ age bracket in some cases.
Obesity, hypertension, heart-attacks at 30 send clear warning signals that 'all is not well' and rightly so.
With a young India, it is imperative to get a handle on things and go beyond stating the obvious (eating habits, lack of exercise, sedentary jobs, etc). This is where research steps in to connect the healthcare and youth segments - to assist firms in unearthing insights.
A healthy India helps create a health(ier) world!
Wednesday, January 13, 2010
He/she is an active participant in the democratic process, wants to see India as a developed nation rather than move away from the problems that the country faces. Where the previous generations looked at things from a negative perspective, the Young Indian looks at it as an opportunity – to work towards finding a solution for the problems at hand.
Not many may be fashionistas, but the young Indians definitely have a lot of choice in terms of their accessories- mobiles, ipods, netbooks, perfumes, clothes…..( yes in that order too!!!). He /she likes to party hard and work equally hard - if not - harder.
The young Indian also has the caring, nurturing angle to his/her persona- the willingness to volunteer and spend time for the less-priveleged.
Who is the Young Indian?- it is YOU- fun-loving, caring, enterprising, nurturing, introvertedly extrovert…..and so much more.